Thursday, May 6, 2010

Celebrity Clothing Line (CCL): Propr

BY KEITH KIRSNER Can musicians and actors make good clothes? Well, here's the start to one of many articles debating the big question if celebrities have any business in the fashion business. Your opinion matters. I want to know what you think! Give me a thumbs up or a thumbs down on the comment box.

So, what happens when a musician and an actor/one time (WCW) World Heavy Weight Champion of the World combine to make a clothing line? Propr, is introduced. Ben Harper and David Arquette have a complete line of men's and women's clothing including their organic, American made exclusives. The duo teamed up with former Vice President of Penguin, David Bedwell to create their brand. The name derived from the French word, propre, meaning ‘fitting’.

Since July 2009, they have been selling their clothing in a store in L.A. When asked how this all started, Arquette replied, “I just love clothing. And that’s sort of what bonded all of us to want to do this. We all have a really deep love of clothing and we’re passionate about it. We want to make really comfortable clothes that people feel comfortable in.” Ben Harper said that the team all have an appreciation for each other’s style and style in general.

Their line is what I’d like to call ‘Bad-Boy-Preppy-Punk’. You can find their clothes currently selling in Bloomingdale's and Scoop in NYC. Future plans for Propr are focusing on opening stores in the East Coast and adding formal wear such as tuxedos to the brand.

Propr

-Your Style Guy

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