Saturday, April 24, 2010

The Price of Online Shopping

BY KEITH KIRSNER I embrace online shopping for its convenience and simply because you are able to get whatever you want, at any hour of day. You can also quickly compare stores and merchandise selection with various companies with a simple mouse click. Get a sale sent straight to your inbox or find coupon codes for the best deals.

However, there are some disadvantages to online shopping. The waiting period will make you develop the skill of patience. Not to mention the shipping cost. Of course if you do make it to the store, there is a price of transportation and gas. I have also been fooled more than once by the color of a garment. Sometimes things look much different online than when it arrives on your doorstep. Plus once you’re in the store, you can try it on right away and see if the fit is tailored correctly to your body and proportions.

My point is that you are only limiting yourself to half the market if you shop exclusively online. Companies want you visiting their stores and while you may see ‘online exculsives’ on their website, you may not hear about ‘in-store limited time only sales.’ The same shirt at Gap.com that currently sells for $24.50 is $10.00 in the store this weekend. Even at best when you find Gap clothes at 30% off online prices, it is still much cheaper in store! Besides the sales and deals, it also gives you time to be social and interact with the world. Sometimes all it takes is a smile to say hi and start a conversation.

- Your Style Guy

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