Macy’s has introduced a new mix & match shopping tool called, Fashion Director. You can create your own outfits and even add ‘fun items’ (such as a picture of beer & nuts) to make your frame more personal. They are attempting to make repetitive website traffic by having daily contests and voting for the best one with the prize of a $500 gift card. They are hoping that you'll buy the items after attempting to make shopping more interactive and fun for the average fellow. Yesterday’s challenge theme was to build an outfit you would “go on a blind date” with. Today’s challenge: “You’re about to meet your future In-Laws. What will you wear?” Whatever tomorrow’s episode challenge will bring… only time will tell.
- Your Style Guy
Macy's Fashion Director
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