CABS ARE HERE!!!

BY KEITH KIRSNER With just about enough chance as hailing down the 'Cash Cab', there are now 6 new taxis on the streets of the busiest city in the world. Nissan has taken on the challenge to convert all New York City taxicabs into fully electric vehicles. The vans must undertake extreme driving conditions of the stop and go traffic and nonstop action of the city, which average about 100,000 miles each year. These 6 cabs will be able to charge up at 100 charging stations throughout the city and will be fully equipped with the latest plug-ins for their passenger's phones and computers. With everything going as planned, we could see the start of this transition happening as early as 2013 and totally phased in by 2018.

- Your Style Guy

YourStyleGuy.com

Dear Apple, What Took So Long?

BY KEITH KIRSNER After months of delay, it has finally arrived! Who remembers the 1st generation iPod? You know, the one with the wheel that you spun for hours playing DJ for a day. Before colors were introduced to the original iPod, it was only available in sleek and clean white. Years after this revolution, with their groundbreaking iPhone, Apple went back to basics and made their life changing instrument in classic white. Cheers!

- Your Style Guy

YourStyleGuy.com

YSG's Go Ahead Item: BDG Quilted Toggle Hooded Jacket

BY KEITH KIRSNER
Style is something that should look natural on you. This jacket doesn't scream attention, but it's different enough for you to be noticed with it's updated toggle closures. You'll look comfortable and fresh as we transition from cooler weather to the sunniest of days. Give it a try. Get noticed for the right reasons...

Urban Outfitters
BDG Quilted Toggle Hooded Jacket
ON SALE $29.99(Was $58.00)

- Your Style Guy

YourStyleGuy.com

Individualism

BY KEITH KIRSNER

Everyone once in a while, you’ll do a double take of something you just saw that will make you think for a bit. After seeing two grown twins wearing the same outfit as they passed me on the street, it really blew my mind. Here is your one chance to be an individual and represent yourself and you both are blowing it! Sure it was cute when you were 5 and no one could separate you two, but this is now your choice – not “Mom’s idea”. You already look the same. Why not be your own person and dress yourselves. From a financial stand point, it doesn’t even make sense to buy two of the same outfit because you can switch off on different days. The choice is easy. Don’t dress like you’re in a double-mint gum commercial from the 90’s…

DOUBLEMINT GUM COMMERCIAL

- Your Style Guy

YourStyleGuy.com

Skulls, Fire, & Angel Wings

BY KEITH KIRSNER Sometimes people still don’t get the message even when a trend has peaked. When something has been beat to death and killed to the bone, or in this case skull, it’s usually time to stop wearing it. Yet guys all over still continue to wear their skull t-shirts like they’re wearing it for the first time. This shirt mocks some of the typical graphic tees you’ve seen over the last 5 years over and over and over again. No graphics necessary to find humor in this one. Guys, it’s okay. Fold them up and pack them away. Do it. Do it now.

- Your Style Guy

YourStyleGuy.com

Hidden Talent Fashion Show: MC & Announcer - Your Style Guy

Courtship LLC and For The Perfect Day! Events & PR cordially invite you to the launch of "The Hidden Talent", a series of beautiful couture runway fashion shows. The first show will take place Wednesday, August 18th, 2010 at 7:30p.m. at one of New York City's hottest nightclub venues; Touch New York City (240 West 52nd Street, New York, NY) and will feature fashion designers; Marco Hall, one of New York's most exciting, creative and cutting edge new designers, "image maker" Leonard Wise, Dean John Fashions, and crochet designer Chila for Fun, jewelry by Ilana Cohavy and shoes by The John Ashford Collection. The event will be filmed for worldwide web casting by Vainstyle.com introducing fall preview.

The fashion shows are a showcase for national and international designers who create cutting edge couture and want to reach out to the US market. In addition to being a unique opportunity for talented fashion designers, the event promises to attract the participation of some of the most innovative shoes and accessories, creative makeup artists, trend setting hair stylists and stunning runway models.

Sponsors for the evening include; Vainstyle.com, Substance Hair Salon, 2 Chicks with Chocolate, Photography Feuza Reis, XL Energy Drink, Last Round Hangover Drink, Completely Bare Spa, Attune Chocolate Bars, Vitamin Water/Glacaeu, Metromix.com, Town and Sports and many more.

Designers or their representatives will be available to take orders on the spot. 2 Chicks with Chocolate, Vitamin Water, The John Ashford Collection,and Signature Magazine will have booths at the event for attendees to enjoy massages, products and more; selected VIP's, socialites and corporate sponsors are also sure to enjoy these events. Hor'dourves, desserts booth courtesy of 2 Chicks with Chocolate; will be offered and fashionista attendees can also participate in a raffle to win packages from Essie and BCBG.

Sounds by celebrity DJ Stacy Stylez, New York City's leading female club DJ and performances by L2, previous opening performers for Ryan Cabrera and Donnie Klang, with Producer Doug Maxwell; and performances from the lovely, Precious Gem Dancers. MC and Announcer will be Keith Kirsner, Style Consultant from YourStyleGuy.com.

Tickets are $20 and will be available online at www.fashionhanger.com or day of at the door. Photos and additional information available to the press. Press and industry can RSVP to: Sean Schrecengost at fortheperfectday@gmail.com.

Fitness Readjust

BY KEITH KIRSNER
Before using a new machine at the gym, it’s not only important to adjust the weight before you begin the exercise. Before you start the motion, you must do some preparations. Like you would adjust your mirrors in your car before you drive –among other things, you need to reposition the seat you’re about to use. The person who used it last adjusted it according to their body type and height. You could do the exercise incorrectly or worse, seriously injure yourself by jumping right on and starting immediately. So don’t forget- adjust the weight, adjust the seat.

- Your Style Guy

YourStyleGuy.com

Master of Disguise

BY KEITH KIRSNER
You might have read the comics, watched the TV shows, or even seen the movies. Of the many unresolved questions behind one of the most complex superheros of all time, is one regarding his attire. First, why is he wearing yellow briefs? And just about everyone has seen that moment when Clark Kent transforms himself into Superman, loosening his tie and seeing that ‘S’ across his chest, but have you ever questioned his cape? If he does in fact change out of his work suit into his superhero gear, how does he deal with his cape? Is it just pushed to one side, down one pant leg or does he roll it up like a sleeping bag, creating excellent shoulder pads for his suit jacket. And that brings me to my next point. What about the suit he was wearing!? Where does it go and why can’t Lex Luther and Jimmy Olsen figure it out? Are his glasses that much of a disguise? Some things just can’t be explained…

- Your Style Guy

YourStyleGuy.com

Smell Like a Man

BY EITAN BRAHAM I love the sweet and soft smell of a woman just as much as the next guy. The way their hair smells like flowers and their skin like honey. Naturally women smell better than men since they have fewer sweat glands, however, the flowers and honey aroma are far from natural. Sorry to break it to you guys, but it comes from a bottle. I’m sure many of you that have shared a bathroom with a woman, whether it is your girlfriend, friend, or just a roommate, you already know this. Now here is the problem, some of you think it is ok to use women’s shower products on yourself. Big Mistake!

A woman doesn’t want you smelling like her, not when you’re clean and not when you’re dirty. She wants you to smell like a man. Men and women alike are sexually aroused by smell, and just like you wouldn’t be attracted to a women smelling like a bottle of old spice, she won’t be turned on if you smell like the flower of the month. Would you use a woman’s deodorant, razor, perfume or hair product, clearly not (if you are, your problems are deeper they I can assist with!). Why then do so many men think it is ok to use a woman’s shampoo or body wash?

Bottom line guys, a woman should have about 15 different types of shower products, a man should have a maximum of 3 (and that’s pushing it!) that were MADE for MEN. I hope the next time I smell the sweet scent of a beautiful woman at a bar or on the train it isn’t you!!!

Fix Up Your Get Up

BY KEITH KIRSNER
Well you might have just woken up or just taken a quick trip to the urinal. Either way you have made it to the bathroom. It’s time to readjust. Re-tuck that shirt, make sure that belt buckle is in sync with the buttons on your shirt, fix your collar, and check for loose ends. Are your laces untied? Do you have to blow your nose, get the crests from last night’s sleep out of your eyes, or did you just get back from lunch? Anything in your teeth? And of course, Gentlemen before you leave - ALWAYS CHECK YOUR FLY!

- Your Style Guy

YourStyleGuy.com

Players Choice Signature Series

BY KEITH KIRSNER If you’re a Mets fan and love you team, now you can support them by wearing clothes the players designed themselves. Each shirt, jersey, or cap is uniquely designed and shows off their personality in the merchandise. You can check out Jason Bay’s t-shirt showing off some Canadian pride with the colors he chose. The players agree Santana’s T and jersey came out the best, but there’s a good reason these guys play baseball for a living…

Players Choice Signature Series

- Your Style Guy

YourStyleGuy.com

Standing in Line

BY KEITH KIRSNER
You get out of the cab and you wonder, 'Is this going to be worth it?' You try and follow the line, but it runs around the corner. 'I don't know about this.' You stroll to the end and wait. Then you wait a little more. You check out the time and then you wait some more. What will it take for you to get in? Or should I say, what is the price of you getting in? You see that half an hour has passed and now you're anxious. You're still in the same damn spot! What is going on!? As your friends hold your spot, you check out the front of the line. People are talking to the bouncer, offering money to buy bottles and a table, and of course, a little something extra to help him remember them for next time. You see people cutting, girls flying right in, and a clip board the bouncer is holding. You're wondering, 'Do I need to be on that damn list too now!?"

Let me tell you something about lines. Lines are an illusion. They're there to allow those you want in and leave out those you don't. Ask yourself, do you really want to be somewhere where they have that kind of authority over you? What a waste of time. Lines are for suckers.

- Your Style Guy

YourStyleGuy.com

At the Gym: Germs Be Gone

BY ROBERT ESSIG We all know the saying; ‘Keep your friends close, and your enemies closer.’ Well when it comes to the gym, keep your spotters close and keep your hand sanitizer closer. Gyms are an excellent place for germs to survive due to the warm moist environment. The amount of people who work out during the day, makes it so easy for germs to be spread to all corners of the gym. With the recent case of H1N1, many gyms started to put more hand sanitizers dispensers to help fight the virus. Alcohol based sanitizer with at least 60% alcohol is highly recommended. As for the proper amount to use, roughly the size of a quarter, and it should take about 30seconds to dry once rubbed in your hands. Anything less than that can diminish the effects.

Beer Soap

BY KEITH KIRSNER For all you beer lovers out there, now you don't have to wait for happy hour to get your fix. With 95 varieties of beer soap, the Beer Soap Company will have your favorites lined up for you to get clean and ready to start your day off right. Try something sweet like Choc Bock Beer Soap, made with Sam Adams Limited Release Chocolate Bock. Or maybe something more nutritious is more your style; Wells Banana Nut Bread Beer. And not only is Presidente Dominican Lager a delicious beer, it also smells great in this soap of beer. Try one of your favorites ...

TheBeerSoapCompany.com

- Your Style Guy

YourStyleGuy.com

GOAL!!!

BY STEPHEN CONROY With the World Cup heating up faster than the temperature outside, it's time to look cool this summer by wearing the colors of the nation you're supporting. Unlike the eyesores that were soccer jerseys in the 1990's. Both Nike and Adidas have done a tremendous job in designing jerseys perfect for the summer months. Nearly every team in the 2010 World Cup has a fashionable design and have also incorporated the lightest possible materials to make the jersey comfortable to wear even on the sunniest of summer days.

My advice to you, is to proudly wear the the colors of the team you support. In a place like New York, even if you're wearing the pinstripes of France or the orange of the Dutch people will respect and may even applaud your decision to boldly show your colors.

Of course, you can always support the USA by wearing their 2010 jersey. It is an unbelievably sharp jersey whether you decide on blue or white.

Q & A: Can I wear socks with my boat shoes?

BY KEITH KIRSNER
Yes and no. With pants, feel free to go with or without. If you are a sock guy, make sure it’s anything but white. Shorts is an easy one. Unless you want to look like Grandpa with knee-high’s and a cane, rock it sockless.

- Your Style Guy

Go Ahead: Timberland Earthkeepers Boat Shoe

BY KEITH KIRSNER This season grab yourself a pair of boat shoes. They’re great for the weekend and scream casual and relaxed while having that preppy American attitude. What keeps these boat shoes looking fresh is the sole. A mix of sneakers and boat shoes make this shoe a new and updated style. There is no heal which separates you from the ones your Father wears. These shoes are also eco-friendly with Timberland’s new line of Earthkeepers. The outsole is made from 42% recycled materials. Keeps the earth cleaner, keeps your feet more comfortable and stylish. This is an easy one; just get 'em.

Timberland
Earthkeepers® 2.0 Boat Shoe
Price: $89.95

- Your Style Guy

YourStyleGuy.com

The Most Interesting Man on Packages

BY KEITH KIRSNER
Pay attention:

Enough said...

- Your Style Guy

To the Last Drop

BY KEITH KIRSNER
So you just got off work, long commute home, you’re exhausted, but you’ve somehow managed to make yourself some dinner. Now, you have an exciting night ahead of you with more work separating, cleaning, drying, and hanging; laundry that is. You open the door and put your first load into the washing machine and as you bend down to lift the bottle of detergent, you realize in sheer disappointment that the bottle is weightless. What to do now? Go to the store and buy some more of course. But before the inevitable, don’t recycle that bottle just yet! I bet you your next bottle of detergent you can still get that first load done with just a drop of soap left in the bottle. Turn on the water on the washing machine and unscrew the cap. Put open bottle under the running water until about filled about halfway. Put the cover back on and SHAKE! Then open the bottle and pour back into the wash. Repeat. You’ll be surprised of the bubble bath of soap pouring out of the spout. You’ll be shocked just how much detergent lies within the handle of the bottle! Just a little tip that goes a long way…

- Your Style Guy

YourStyleGuy.com

Bigger Biceps

BY ROBERT ESSIG Need help building larger biceps? Try this exercise everyday to help the process; Close-Grip-Chin-Ups are a great way to help build your muscles. Biceps are the secondary muscle during the chin up exercise, except you’re using such a large amount of weight during the process. For example, I am 155lbs, the max I can curl standing up is 50lbs. That puts me at a 100lbs max for my curl. Now when I do a normal chin up, I’m now putting an extra 55lbs of stress on my biceps as I’m pulling my body up. It’s a great way to help getting that extra push you need to get those biceps to bulge!